Case Study: Major TV Network achieves higher engagement and lower cost per engagement with Unified

How This Major TV Network Was Able To Predict Reach On Facebook To Earn Off The Charts Engagement

The Major TV Network Company needed to generate awareness and tune-in for a new show premiere in a very short promotion window, while predicting Facebook reach without hurting relevance or engagement. To do this, it worked with Unified and used Facebook’s One Day Reach and Frequency tool, along with competitive audience targeting, to reach beyond its own fanbase.

Unified helped the network run a focused 24-hour campaign with a frequency cap of once per user, delivering 4.5 million impressions. The campaign produced 250% higher engagement than a comparable CPM-based day campaign and cut cost per engagement by 76%, showing that Unified’s approach improved both efficiency and results.