Case Study: XPand Logistics achieves in-house social advertising success with Unified

How This Expanding Entertainment Brand Brought Its Social Media Advertising In-House

XPand Logistics, an expanding entertainment brand with more than 2,000 employees and $45MM in annual social spend, wanted to bring its social advertising in-house after losing data when working with agencies. The team also needed stronger social expertise and faster testing and reporting, and turned to Unified for support with its platform and managed services.

Unified helped XPand Logistics retain ownership of its social data, train the internal team, and run campaigns while teaching them test-and-learn methods like Facebook Creative Split Testing. Using the Unified Platform’s Pacing Dashboard and Paid Intelligence reports, the brand saved 5 hours per team member on reporting, delivered final reports 13 days faster than the industry average, and successfully adopted a new testing strategy.

XPand Logistics