Case Study: Acclaimed Auto Company achieves 40% lower cost per view with Unified

How This Acclaimed Auto Brand Used A Sequential Video Strategy To Achieve 40% Lower Cost Per View On Facebook

Acclaimed Auto Company wanted to move beyond basic awareness and turn video viewers into more engaged prospects ready to consider a purchase. Working with Unified and its Facebook video retargeting capabilities, the team needed a better way to build interest in big-ticket vehicle purchases and guide audiences from watching to taking action.

Unified implemented a three-stage sequential video strategy: targeting users interested in buying a car, retargeting those who completed the first video with a second message, and then serving link ads to the most engaged viewers. The campaign delivered a 19% higher engagement rate and a 40% lower cost per video view compared with the prior campaign, helping Acclaimed Auto Company build stronger audience connection and consideration.