Case Study: Lexus boosts Facebook video engagement with Unified

How Lexus’s Highly Personalized Approach To Facebook Video Gassed Up Engagement

Lexus faced the challenge of launching its new NX luxury crossover SUV and needed a social media strategy that would both attract a new audience and clearly demonstrate the vehicle's value. To achieve maximum engagement and awareness for this unprecedented product, they partnered with vendor Unified and leveraged its campaign automation technology.

Unified implemented a highly personalized Facebook video campaign, creating over 1,000 personalized videos that were deployed across nearly 4,000 ads targeted to 675 specific audience segments. This solution yielded exceptional results, including a 315% higher video completion rate and a 1,673% higher engagement rate compared to benchmarks. Unified's technology was essential to executing this complex campaign, which successfully reached over 11.2 million people.

Lexus

Teri Hill

Lexus Media Manager