Case Study: Major Movie Company achieves 112% higher engagement with Unified

How a Major Movie Studio Used Twitter TV Conversation Targeting to Beat Benchmarks by 100%

A Major Movie Company needed to promote a new action thriller during a crowded summer blockbuster season and break through social media clutter to reach highly relevant moviegoers. To do that, it worked with Unified and used Twitter TV Conversation Targeting alongside Unified’s Investment Manager and proprietary optimization technology.

Unified helped the studio target followers of the lead actor and a related TV series, then timed campaigns around the series finale and the day after to capture peak conversation. The approach delivered strong results: a 112% higher engagement rate and an 81% lower cost per engagement versus the theatrical benchmark.