Case Study: Global Consumer Technology Company retains data ownership and continuity with Unified

Global Consumer Technology Company - Customer Case Study

A Global Consumer Technology Company needed to preserve ownership of its marketing data and maintain continuity while navigating three changes in its Agency of Record over five years. The challenge was to avoid losing valuable historical data and campaign continuity during repeated agency transitions.

Unified helped the customer retain data continuity and keep control of its media information across the changes, supporting more than five years of uninterrupted data ownership. The result was sustained continuity through three AOR shifts and oversight of $120M in media spend, with Unified enabling the customer to protect its data throughout the process.