Case Study: Prominent Telecom Company achieves a complete view of 12 sub-brands and 750+ campaigns with Unified

For The First Time, Brand Secures A Top-Level View Of All 12 Sub-Brands And 750+ Social Campaigns

Prominent Telecom Company, a telecommunications brand with 8 business units and 12 sub-brands, was struggling with missed opportunities and wasted time because its social advertising was split across multiple partners. To support a full-funnel strategy and manage 750+ campaigns more efficiently, it consolidated its social business with Unified, using the Unified Platform for clearer reporting and campaign visibility.

Unified implemented tools including the Partner Connector, Investment Dashboard, Paid Intelligence, Pacing Dashboard, and Optimizer to centralize data, eliminate reporting silos, and manage campaigns in real time. As a result, Prominent Telecom Company achieved 100% visibility across its social business, managed 750+ campaigns more effectively, won 3 new brands, and increased social budget by 15% after reviewing stronger performance in Unified reports.