Case Study: Popular Grocery Brand achieves 60% lower CPE with Unified

DIY Ideas Achieve A Surprisingly Low CPE For This Popular Grocery Brand

Grocery Company, a long-established grocery brand, needed a way to keep consumers engaged across generations and geographies while standing out in the competitive CPG market. Working with Unified, the company launched its first Pinterest campaign to build a more meaningful relationship with a relevant audience through social content.

Unified helped Grocery Company create a Pinterest strategy centered on helpful DIY how-tos, milestone-themed creative, and broad interest-based targeting using over 200 keyword combinations. The campaign generated strong engagement and achieved a 60% lower cost per engagement than the customer’s goal, delivering a surprisingly efficient result for Unified and the brand.