Case Study: Deutsch achieves 244% social ROI with Unified's Facebook News Feed marketing platform

Deutsch & Unified drive social ROI for M&M’s World using Facebook’s News Feed marketing

Deutsch, the agency for M&M’s World, faced the challenge of driving social awareness and engagement for a new offer. They partnered with vendor Unified, leveraging its Platform as a cloud marketing system to plan and optimize a strategic Facebook News Feed campaign aimed at breaking through the clutter and reaching target audiences effectively.

Using Unified’s Platform for planning, buying, and insights, the solution enabled precise targeting and 100% News Feed placement. The results were significant, including an 11,000% increase in earned claims, over 7,000 earned page likes, and a quantified social ROI of 244%. Unified's tools also provided valuable analysis on engagement differences between desktop and mobile News Feed placements.

Deutsch

Jennifer Bryce

Vice President