Case Study: M&M’s World achieves 244% social ROI with Unified

Deutsch And Unified Drive Social ROI For M&M’s World Using Facebook’s Newsfeed Marketing

M&M’s World wanted to boost awareness and engagement for a new offer across its physical and online stores. To do so, M&M’s World and Deutsch used Unified’s platform to plan and run a strategic Facebook News Feed campaign aimed at reaching target audiences and testing custom interest segments.

Unified’s solution helped amplify posts, secure 100% News Feed inventory, and optimize campaigns across desktop and mobile. The effort delivered measurable impact, including a 27% increase in Facebook post reach, 11,000+ earned claims, 7,000+ earned page likes, 30,000+ earned post likes, and a 244% social ROI.

M&M’s World

Jennifer Bryce

Vice President Group Media Director