Case Study: Mindjet boosts social engagement and earned media with Unified

Cross-Channel Social Advertising & Insights

Mindjet, a company needing to amplify a custom infographic, sought a strategic partner to drive efficient consumer engagement and earned media value across multiple social channels. Their challenge was to integrate advertising and content campaigns, leverage a single system for cross-channel measurement, and target specific audience groups.

Unified implemented its Operating Platform, utilizing four social channels, six ad units, and ten types of targeting to track over 30 metrics in one system of record. This solution provided transparent insights that revealed Mindjet's top-performing customer segment. The results included a 1300% increase in audience reached, a 398% rise in Facebook engagement, 100% Twitter engagement, and a 41% increase in blog earned media value.

Mindjet