Case Study: Ciroc drives 260% media value ROI with Unified

Ciroc’s single source for social video, sharing, and earned media measurement

Ciroc needed to optimize its social media strategy for a Super Bowl initiative, with a focus on driving efficient video views and specific consumer actions like shares and contest entries. The company partnered with Unified to implement a Cross-channel Social Measurement solution to track earned media ROI and manage its campaign across multiple platforms.

Unified provided a system that integrated advertising and content, featuring custom social plug-ins and instant amplification. This solution enabled Ciroc to target specific audiences and optimize its engagement. The results were significant, including a 260% media value ROI, over 5,000 earned contest entries, and more than 104,000 video views within 24 hours.

Ciroc