Case Study: Ayzenberg achieves measurable social ROI with Unified

Ayzenberg & Unified Drive, Measure & Scale Social ROI For The Launch Of The Hit Game Injustice: Gods Among Us

Ayzenberg used Unified’s platform to support the launch of *Injustice: Gods Among Us* and needed a way to generate buzz while accurately measuring the impact of its owned and earned social media efforts. The agency was running a multi-channel social strategy around the game’s Battle Arena, but needed a single system of record to track performance and understand social ROI.

Unified provided a cloud-based social media marketing platform and ROI framework that let Ayzenberg measure, analyze, and optimize earned media across Facebook, Twitter, and other channels. With Unified, Ayzenberg tracked more than 17M video views, 1.5M profile views, 422K Facebook post likes, 300K Facebook page likes, and 230K Twitter shares, while also capturing 200 unique earned actions—results that exceeded projections and saved time and resources.

Ayzenberg