Case Study: International Auto Company achieves higher engagement and impressions with Unified

An International Auto Brand Uses A 3-Part Twitter Strategy To Entice Super Bowl Fans On Two Screens

International Auto Company faced the challenge of standing out during the high-stakes Super Bowl, where it was competing against eight other car brands and many non-automotive advertisers for consumer attention. Using Unified and its platform, the company needed a way to drive awareness, social engagement, and impressions around its campaign while justifying a major TV spend.

Unified implemented a 3-part Twitter strategy that combined teaser videos before the game, a multi-screen TV-and-mobile experience during the broadcast, and a tweet-to-live-TV sweepstakes to keep conversation going. With Unified’s Advanced Optimization, the campaign delivered $0.10 CPV, 121.5K total engagements, 18.4MM+ total impressions, and 327.6K video completions.