Case Study: Entertainment Company achieves lower cost per conversion with Unified

An Entertainment Brand Used Facebook’s Lookalike Audiences To Push A New Streaming Service To Popularity

Entertainment Company, a leading movie entertainment brand, wanted to launch its new streaming service and drive paid sign-ups in a crowded market. The company partnered with Unified and used the Unified Platform’s Optimizer and Pacing Dashboard to improve performance while testing a broad mix of targeting and creative.

Unified helped Entertainment Company run a Facebook campaign using Website Custom Audiences, Lookalike Audiences, and automated budget optimization across multiple ad formats. The campaign delivered strong results, including a 73.0% lower cost per conversion than benchmark and a 53.7% lower cost per conversion with broader targeting than limited, helping the new service gain traction cost-effectively.