Case Study: Social-Savvy Automaker Company achieves transparency into $40MM of untracked spend with Unified

A Social-Savvy Automaker Secured Transparency Into $40MM Of Previously Untracked Spend

Social-Savvy Automaker Company needed greater transparency and ownership of its social advertising data after running 314+ campaigns across three agencies, with roughly $40MM in spend hidden in disconnected ad accounts and delayed, inconsistent reporting. Unified, using its Unified Platform, helped centralize access to campaign data and eliminate the black-box agency workflow.

Unified connected the automaker’s agencies into one platform, enabling real-time tracking, normalized reporting, and easy transfer of historical performance data when partners changed. The result was 48-hour transitions instead of a 2,000+ hour process, full visibility into $40MM in spend, removal of one misaligned agency, and improved performance that led to social budget doubling because marketers could make faster, better-informed decisions.