Case Study: Renowned Automotive Company drives dealership visits with Unified

A Renowned Auto Brand Drove Users Into Dealerships With A Facebook Local Awareness Ad

Renowned Automotive Company needed to boost dealership traffic during a slow August sales period, but had to find the right mix of targeting, creative, reach, and frequency to reach qualified buyers. Using Unified’s platform and Facebook ad solutions, the brand aimed to drive shoppers from social discovery to its website and ultimately into stores.

Unified implemented a three-part strategy using Optimizer for budget reallocation, Facebook Local Awareness Ads to point nearby users to dealerships, and Reach and Frequency campaigns to control ad exposure and reduce fatigue. The campaign delivered measurable impact, including an estimated 12.7K dealership visits and a 29.2% lower cost per store visit than benchmark.