Case Study: A Prominent TV Network Company achieves 85.8% higher engagement with Unified

A Prominent TV Network Proved Love Wins 85.8% More Engagement With This Dating-Focused Pinterest Campaign

A Prominent TV Network Company wanted to drive interest and viewership for a new dating-focused reality show as younger audiences shifted time away from traditional TV and onto social media. Working with Unified, the network used a Pinterest campaign to reach fans of celebrities and romance-related content, while drawing on insights from a previous campaign to improve performance and lower costs.

Unified helped the network build a strategy using cost-per-engagement bidding, premium audience targeting, and creative Pins featuring dating tips instead of show stills. In just 5 days, the campaign delivered 77.3% lower cost per engagement than benchmark and an 85.8% higher engagement rate than benchmark, showing a major lift in efficiency and audience response from Unified’s approach.