Case Study: Major Retailing Company achieves higher CTR and lower cost per link click with Unified

A Major Retailer Used Facebook To Get Coupon-Clippers Online To Convert Offline

Major Retailing Company faced the challenge of driving shoppers from online engagement to in-store purchases as foot traffic declined. Working with Unified and its platform, the retailer used Facebook ads and coupon-driven promotions to reach coupon-clippers and other high-intent audiences more effectively.

Unified helped the retailer test bold product-focused creative, simplify the coupon landing page, and expand targeting beyond core audiences to broader demographics and interest-based segments. The campaign delivered measurable gains, including an 87.0% decrease in cost per link click and a 192.7% higher CTR versus benchmark, showing that Unified successfully improved both traffic quality and campaign efficiency.