Case Study: Global Telecom Company achieves better social BI, pacing, and optimization with Unified

A Global Telecom Brand Successfully Solves Social BI and Performance Challenges For 8 Major Divisions

Global Telecom Company, a large telecom brand with eight major divisions, needed better visibility into fragmented social advertising efforts, campaign pacing, and performance across multiple business units. Using Unified’s platform and managed services, the company aimed to consolidate data, improve data ownership, and gain real-time control over budgets and optimization across its social campaigns.

Unified connected all ad accounts and nearly 80 marketing initiatives into one platform, enabling cross-channel reporting, pacing dashboards, and budget optimization. The result was stronger performance and efficiency: not a single dollar of campaign budget was wasted, cost per order fell 41.5% versus non-Unified campaigns and 60.5% versus non-Unified retargeting, and a Super Bowl-related campaign delivered millions of impressions and video views while exceeding ad recall goals across Facebook, Twitter, and Instagram.