Case Study: Global Beverage Company achieves unprecedented transparency across 16 markets with Unified

A Global Beverage Brand Achieves A Previously Impossible Level Of Transparency Across 16 Markets

Global Beverage Company faced a major challenge managing fragmented social advertising across 50 markets and 500+ brands, with siloed teams, partners, campaigns, and data making transparency and ownership difficult. It worked with Unified and the Unified Platform to centralize and normalize ad account data across a pilot set of 46 brands in 16 markets.

Unified consolidated the accounts, enriched the raw data, and connected it to the company’s databases and visualization tools, giving Global Beverage Company a much clearer view of spend and performance. The result was actionable insight that had previously been virtually impossible to produce, including the ability to answer cross-market questions like total Super Bowl spend across 16 countries and support faster analysis and new proof-of-concept work.