Case Study: Global Auto Company achieves higher ad recall and brand favorability with Unified

A Global Auto Brand Uncovers An Intriguing Relationship Between Facebook Ad Frequency, Recall And Favorability

Global Auto Company wanted to understand the right Facebook ad frequency to avoid overwhelming users while still improving recall, favorability, and purchase consideration for one of its flagship truck models. Working with Unified and a third-party research firm, the company used video ads and controlled audience testing through Unified’s platform to measure how different exposure levels affected performance.

Unified designed and supported a three-part experiment with control groups and three frequency levels, then surveyed exposed and unexposed users shortly after ad exposure. The study found that mid-level frequency delivered a brand favorability lift that outperformed 89% of similar auto studies, while high frequency drove the strongest ad recall and reduced the share of in-market users who would not consider the truck by 7%.