Case Study: Global Auto Company achieves higher conversions with Unified

A Global Auto Brand Proves Facebook Video Can Go Beyond Views To Deliver Real Conversions

Global Auto Company needed to reach auto shoppers who were already in discovery mode and motivate them to visit its website and continue the longer purchase journey. Working with Unified, the company used Facebook video link ads with an in-player call-to-action, targeting likely buyers in the Chicago area with a short, conversion-focused message.

Unified’s campaign services and automation technology helped Global Auto Company distribute thousands of video ads with precise targeting and strong creative. The results were significant: a 1,738.8% higher engagement rate, 24.5% more conversions, and a 17.7% lower cost per conversion, showing that Unified helped turn Facebook video into a real conversion channel.