Case Study: Fortune 500 CPG Company streamlines $50MM in ad spend with Unified

A Fortune 500 CPG Brand Used Transparency To Streamline $50MM of Budget And Nearly 8,000 Ads

A Fortune 500 CPG Company faced the challenge of managing a complex social advertising operation across multiple internal and external teams, with $50MM in budget, 5,810 line items, and 7,975 ads. The company needed better transparency, real-time reporting, and more efficient ways to track performance, pacing, and custom metrics across campaigns, and worked with Unified to address these issues.

Unified connected all ad accounts into the Unified Platform, giving the customer shared access to real-time performance data, custom KPI reporting, pacing dashboards, and Smart Labels for consistent media categorization. The result was faster reporting, better decision-making, and meaningful efficiency gains, including about 8 hours saved per analyst, 25 hours saved per month, and 300+ reports generated while impacting more than 150 reports.