Case Study: Digital TV Studio Company achieves triple-digit cost efficiency gains with Unified

A Digital TV Studio Drove A Triple-Digit Increase In Cost Efficiency On Facebook And Instagram

Digital TV Studio Company faced the challenge of breaking through crowded streaming content and driving audience interest for a new original series on Facebook and Instagram. Working with Unified and its social media marketing platform, the studio needed a way to maximize relevant reach and build excitement around the show.

Unified helped the studio launch a brand awareness campaign using advanced optimization, phased creative, and targeted ad sets such as lookalikes, competing programs, associated actors, and genres. The results were strong: 391% more efficient CPM than the photo click objective, 150% more efficient CPV, $0.02 more efficient CPV/CPE than the engagement objective, and 1,233% more efficient CPE versus engagement.