Case Study: Best-Selling CPG Company Achieves 56.8% Lower CPE with Unified

A Best-Selling CPG Brand Finds A Remarkably Effective Way To The Pinterest User’s Heart Through Their Stomach

Best Selling CPG Company faced the challenge of standing out on Pinterest, where shoppers browse countless food ideas and brands. The company wanted to use its wide range of sauces to inspire users with recipe ideas and drive engagement, and it worked with Unified to launch its first Pinterest campaign.

Unified implemented a visually bold, recipe-focused strategy using more than 75 targeted keyword combinations and an audience approach centered on women interested in food content. The month-long campaign delivered a 56.8% lower CPE than the customer goal, showing that Unified helped Best Selling CPG Company exceed expectations on a new platform.