Case Study: a niche CPA firm boosts lead conversion with Unified Infotech website redesign

niche CPA firm boosts lead conversion by 50% with Unified Infotech

The customer, a niche CPA firm based in Washington, DC, faced challenges with an outdated website that was not generating organic traffic or enabling conversions. Their site suffered from poor navigation, underperforming CTAs, and a lack of targeted messaging. To address this, they partnered with Unified Infotech for a comprehensive website transformation project that included UI/UX design, web development, and application modernization.

Unified Infotech redesigned and redeveloped the website, improving its aesthetics, implementing an intuitive navigation system, and integrating Pardot for lead capture. The solution also included on-page SEO enhancements and a dedicated careers section connected to the firm's HR system. The results for the niche CPA firm were significant, including a 50% increase in lead conversion rates, a 35% improvement in bounce rates, and better search engine rankings. Unified Infotech's work successfully reinforced the client's position in their market.