Case Study: a leading car tyre manufacturer boosts engagement and customer enquiries with Unified Infotech

Leading Car Tyre Manufacturer boosts customer enquiries 60% with Unified Infotech

The client, a leading car tyre manufacturer based in Gujarat, India, needed a complete overhaul of its outdated and non-responsive website. The legacy site was incompatible with modern browsers, suffered from slow loading times, and could not support the company's growth objectives or provide an omnichannel experience. To address these challenges and improve online visibility, the manufacturer partnered with Unified Infotech for a comprehensive website revamp that included CMS development, UI/UX design, and branding services.

Unified Infotech developed a new, responsive e-commerce website on WordPress, focusing on a modern UI/UX design with micro-interactions and improved information architecture. The solution streamlined navigation and integrated lead generation features. As a result, the new website achieved a 2x increase in visitor engagement and a 60% improvement in customer enquiries, successfully meeting the client's goals for a superior online presence and enhanced user experience.