Case Study: a Fortune 50 media conglomerate boosts CX and operational efficiency with Unified Infotech

Fortune 50 Media Conglomerate boosts backoffice efficiency by 15% with Unified Infotech

Unified Infotech partnered with a Fortune 50 media conglomerate to address its challenge of improving customer experience and back-office operational efficiency. The client's global marketing research department was relying on manual Excel-based processes to manage high-value advertising contracts, leading to inefficiencies and errors. They needed a sophisticated, custom cloud-based web application to provide clients with real-time performance data, predictive analytics, and strategic insights.

Unified Infotech designed and engineered an intelligent cloud application featuring a secure customer portal for advertisement performance analytics and an internal budget management tool. The solution included multi-factor authentication, custom predictive algorithms, real-time messaging, and automated workflows. As a result, Unified Infotech helped the client achieve a 15% increase in back-office operational efficiency and a 60-point improvement in customer satisfaction scores, while also enabling a notable 5% increase in ROI for adopting clients.