Case Study: Wentworth Wooden Puzzles achieves unified customer insight and stronger marketing ROI with UniFida CDP

UniFida helps Wentworth Wooden Jigsaw Company ‘make the pieces fit’ in its customer marketing

Wentworth Wooden Puzzles, a premium direct-to-consumer jigsaw retailer, needed a clearer, unified view of its global customer base. Its customer data was fragmented across products ordered, website browsing behavior, customer communications, and order history, making accurate demand forecasting and customer marketing difficult. Wentworth turned to UniFida and its Customer Data Platform (CDP) technology to bring this data together.

UniFida implemented a tailored CDP that centralized customer, browse, and transaction data, built 50 customer variables, and added dashboards plus machine-learning-powered marketing attribution. The results were significant: Wentworth grew from about 39,000 active customers to 158,000 over five years, a circa 305% increase, while gaining better campaign targeting, improved forecasting, and a clearer monthly view of ROMI and customer cohort value.

Wentworth Wooden Puzzles

Sarah Watson

Managing Director