Case Study: Luxury Clothing Manufacturer achieves 200% year-one ROI and 600% ongoing ROI with UniFida

Luxury Clothing Manufacturer - Customer Case Study

Luxury Clothing Manufacturer, a luxury clothing manufacturer and retailer with a customer base of 100,000+, engaged Berry Thompson to build a business case for introducing UniFida (a customer data platform) together with partner technology Fresh Relevance to improve website and email personalisation. Their challenges included fragmented and duplicated customer data, lowly differentiated email sends, dormant customers that could be reactivated, poor channel attribution, and inefficient campaign selection and reporting.

Berry Thompson ran workshops to identify priority areas and implemented UniFida to deduplicate records, segment customers by purchase and browsing behaviour, apply reactivation models, personalise web and email experiences, and attribute orders across online and offline channels. The result was a conservative year-one ROI of 200% and subsequent years at 600%, staff time savings, a larger profitably mailable universe, and estimated uplift in targeted areas of 3–20%—leading the Luxury Clothing Manufacturer to proceed with UniFida rather than simply increasing marketing spend.