Case Study: Major UK Travel Company proves ROMI and saves £250K with UniFida

Clearing the Fog to Prove ROMI Across Every Channel

Major UK Travel Company worked with UniFida to solve a common marketing challenge: they had multiple campaign performance reports, but no clear view of true incremental value, cross-channel influence, or the real ROI of each channel. As budget planning approached, the CMO needed a better way to understand how online and offline activity worked together to drive bookings and justify spend.

UniFida implemented a Multi-Touch Attribution solution using its CDP and machine learning to connect customer journeys, map touchpoints to the sales funnel, and value each interaction. The results helped the CMO prove marketing’s value to the board, justify the full budget, and fine-tune CRM activity. By reducing CRM mail volume by 20% without losing revenue, the company saved £250,000 and gained much clearer insight for future campaign planning.