Case Study: Pizza Hut achieves 127% increase in January covers with UNiDAYS

Pizza Hut boosts covers by 127% with UNiDAYS

The global fast food pizza chain Pizza Hut faced the challenge of driving more restaurant visits during the typically quiet month of January. Their goal was to increase student covers and position themselves as a casual dining destination. To address this, they partnered with the vendor UNiDAYS for a custom strategy leveraging student incentives and advertising solutions.

UNiDAYS implemented a multi-faceted solution featuring a limited-time boosted student discount, a social media competition, and targeted content. This strategy resulted in an 8,000 in-restaurant code redemptions, representing a 127% increase in covers for January. The campaign also achieved a 24x return on advertising spend and significantly grew the brand's social following, demonstrating a highly successful partnership with UNiDAYS.

Pizza Hut