Case Study: Footasylum reaches 900k+ students with UNiDAYS

Footasylum reaches 900k+ students with UNiDAYS and drives 9,600 contest entries

Footasylum, a streetwear fashion brand, faced challenging market conditions and increasing competition for student market share. Their goal was to increase brand awareness and acquire new customers during the Freshers period. They partnered with the vendor UNiDAYS to create a targeted campaign.

In collaboration with UNiDAYS, Footasylum implemented a multi-channel content marketing campaign featuring an influencer-hosted video series and an online competition. The solution from UNiDAYS achieved over 2.6 million targeted impressions and received 9,600 competition entries, more than triple the goal. This significantly increased Footasylum's brand awareness and led to their shortlisting for two Performance Marketing Awards.

Footasylum