Case Study: University at Buffalo achieves up to 75% lead-to-application conversion with Unibuddy

University at Buffalo boosts lead-to-application to 75% with Unibuddy

The University at Buffalo (SUNY) was rebounding from the impacts of COVID-19 and needed to better support and engage prospective graduate students during their evaluation process. Their enrollment teams were investing significant time and effort into facilitating connections with student ambassadors across multiple channels but were not seeing the expected engagement. They turned to Unibuddy for a solution.

Unibuddy provided a platform for personalized conversations between prospects and student ambassadors. This solution delivered significant results, including a 75% lead-to-application conversion rate in the Graduate School of Education, a 40% conversion rate in the School of Management, and 78 new applications from Unibuddy users in the School of Pharmacy and Pharmaceutical Sciences. The Unibuddy platform proved to be the university's most engaging channel for nurturing prospects.

University at Buffalo (suny)