Case Study: YMCA Newark & Sherwood drives awareness and positive launch coverage with Unhooked Communications

YMCA Newark & Sherwood earns 48 media pieces with Unhooked Communications

Unhooked Communications was engaged by YMCA Newark & Sherwood to support the launch of its new Community & Activity Village. The challenge was to raise awareness of this significant new facility within the local community, position it as a major asset for the area, and drive memberships and enquiries for its various services, all while managing any potential negative news.

The solution from Unhooked Communications included a comprehensive PR strategy with crisis management preparations, media tours, press releases for each project milestone, and targeted promotions. The results were highly successful, generating 48 media placements in outlets like the Metro and BBC Midlands Today, with an audience reach of 9 million and over 600 social media engagements, effectively promoting the Village's launch.

YMCA Newark & Sherwood