Case Study: Jewson raises awareness of sustainable homes with Unhooked Communications

Jewson drives 7m reach and 2,600+ votes with Unhooked Communications

Jewson, a leading builders' merchant, wanted to raise awareness for its 'Making Better Homes' product range and educate the market on sustainable building. They engaged Unhooked Communications, a specialist construction PR agency, to develop an integrated creative campaign to meet this challenge.

Unhooked Communications developed the Making Better Homes Awards campaign, backed by unique market research. The solution included generating news stories, thought leadership content, and a public awards program. The campaign achieved 107 pieces of media coverage, 407 brand mentions, and reached an audience of 7 million, successfully highlighting the future potential of sustainable building for Jewson.

Jewson