Case Study: Häfele UK achieves thought leadership and stronger engagement with Unhooked Communications

Häfele UK drives 83 pieces of media coverage with Unhooked Communications

Häfele UK, a manufacturer and distributor of fittings and fixtures, wanted to position itself as a thought leader and educate its industry audiences on creating functional kitchen spaces. To meet this challenge, they partnered with Unhooked Communications to develop a data-driven PR strategy.

Unhooked Communications implemented a comprehensive campaign underpinned by in-depth market research. The solution included creating a whitepaper, a magazine, media briefings, masterclasses with an influencer, and targeted advertising. The results for Häfele UK included 83 media coverages, 374 brand mentions, over 1 million impacts, and significant engagement across social media and events, successfully establishing the client as an industry authority.

Häfele UK