Case Study: City Plumbing builds thought leadership and industry credibility with Unhooked Communications

City Plumbing drives 50+ media pieces with Unhooked Communications

Unhooked Communications worked with City Plumbing, a plumbing and heating merchant, to strengthen its position as an industry advocate. The challenge was to build credibility and uncover relevant insights that would resonate with customers, creating a campaign that would deliver lasting PR value.

The solution developed by Unhooked Communications was a research-led thought leadership campaign called Taking the Temperature. This involved a bespoke survey of 500 installers and a multi-layered PR strategy that included an industry report, media presentations, and tailored news angles. The results were strong, including over 50 media pieces, an audience reach of over 400,000, 195 brand mentions, and 23 high-quality media links.

City Plumbing