Case Study: Bayfields Opticians & Audiologists boosts brand engagement and style authority with Unhooked Communications

Bayfields Opticians & Audiologists reaches 5.4m with Unhooked Communications

Unhooked Communications partnered with Bayfields Opticians & Audiologists, which wanted to engage its audience with fresh, digital-first content to position itself as a trusted expert in style and eyewear while driving interaction.

The solution was an integrated PR campaign called 'Frame Your Style'. Unhooked Communications developed expert videos, a customer competition, and influencer partnerships. The results included positioning Bayfields as a style-conscious brand, generating over 33,000 social media impressions, 1,036 engagements, 390 competition entries, and a media coverage reach of 5.4 million.

Bayfields Opticians & Audiologists