Case Study: a Fortune 500 Broadcaster achieves 85%+ story-to-platform fit accuracy with Unframe

Fortune 500 Broadcaster boosts story-to-platform fit accuracy to 85%+ with Unframe

A major local news broadcaster faced a challenge where its editorial teams were making daily content distribution decisions based on instinct rather than data. This manual, gut-based approach led to inefficient editorial meetings, undetected coverage gaps, and inconsistent platform formatting across its eight stations. The broadcaster engaged Unframe to implement an AI editorial intelligence solution.

Unframe designed and deployed a tailored AI editorial recommendation platform that integrated with the broadcaster's CMS and Chartbeat data. The solution provided real-time guidance on story selection, platform prioritization, and optimal formats, surfacing a daily "Top 10" list of recommendations. This enabled the broadcaster to achieve over 85% accuracy in story-to-platform fit predictions, with editors rating over 80% of Unframe's AI recommendations as actionable.