Case Study: a Fortune 50 CPG company achieves $35M in trade spend gains with Unframe AI

Fortune 50 CPG Company unlocks $35M in trade spend gains with Unframe

A Fortune 50 CPG company faced a challenge with its fragmented and manual trade promotion planning process. Analysts spent days collecting scattered retailer feedback and updating disconnected spreadsheets, which created risks, limited visibility into performance, and strained collaborations. Unframe provided an AI-enabled promotion planning solution to address this.

Unframe's solution delivered a structured planning interface that automated the capture of feedback and validated inputs. This reduced manual effort and errors while providing full traceability. The implementation unlocked $35M in trade spend gains, accelerated promotion planning cycles by 90%, and made variance detection three times faster, enabling mid-cycle fixes to protect sales.