Case Study: Singtel enhances unmanned 5G retail experiences with UneeQ digital human Stella

Singtel boosts engagement 300% with UneeQ

Singtel, a leading telecommunications brand in Singapore, faced the challenge of creating a human-centric experience for customers in its innovative, unmanned Unboxed 5G pop-up retail stores. To address this, they partnered with vendor UneeQ to implement Stella, a digital human, to serve as the face of these stores and provide a contactless, conversational experience for customers.

The solution from UneeQ was Stella, a digital human designed to embody the Singtel brand with a professional and approachable personality. Integrated into the store's kiosks, Stella uses natural language to help customers with a variety of services, from signing up for subscriptions to getting SIM card replacements. This implementation resulted in a truly unique customer experience, with case studies showing that digital humans like Stella can achieve a 5x conversion rate and a 300% improvement in engagement rates.

Singtel