Case Study: Serko transforms corporate travel booking with UneeQ digital humans

Serko improves engagement rates by 300% with UneeQ

Serko, a corporate travel and expense management company, faced the challenge of complex booking systems that often led to frustrating experiences for its millions of users. To address this, they partnered with vendor UneeQ to create Zena, the world's first digital human travel agent, built using UneeQ's digital human solutions and integrated with generative AI.

The solution implemented by UneeQ was Zena, a digital human that provides real-time, conversational customer service. This resulted in a significant measurable impact: a 300% improvement in engagement rates. Furthermore, 89% of users reported they prefer speaking to Zena over a traditional chatbot, and 9 out of 10 found the digital human easy to use and interact with.

Serko