Case Study: Qatar Airways enhances customer experience with UneeQ's AI human Sama

Qatar Airways trains Sama on 1,000 topics with UneeQ

Qatar Airways, an eight-time winner of World's Best Airline, sought to scale its high level of personalized customer service into the digital parts of the travel journey, from planning to booking. To achieve this, they partnered with vendor UneeQ to implement an AI-powered digital human.

UneeQ created Sama, an interactive digital human powered by their Synanim™ and Synapse™ AI solutions. Sama engages customers in natural conversation on platforms like the QVerse and Instagram, helping them discover and book flights. This solution allows Qatar Airways to extend its renowned customer experience into the digital realm, increasing engagement and providing a innovative, personalized service.

Qatar Airways