Case Study: Noel Leeming boosts in-store engagement with UneeQ's AI Buddy

Noel Leeming boosts conversion 2x with UneeQ

Noel Leeming, a major Australasian retailer, sought to create a more personalized and memorable in-store shopping experience for customers at its new flagship Auckland store. To meet this challenge, they partnered with UneeQ to implement an innovative digital human concierge.

UneeQ's solution was a digital human named Nola, who was deployed on an in-store kiosk. Nola greets customers, helps them find products, answers questions, and can seamlessly escalate complex issues to human staff. The implementation by UneeQ delivered significant results, including a 2x increase in conversion rates, a 300% increase in customer engagement, and a 9% reduction in cart abandonment rates.

Noel Leeming