Case Study: Kiehl’s delivers personalized skincare advice at scale with UneeQ digital humans

Kiehl’s drives 2,000+ interactions in two weeks with UneeQ

Kiehl's, a global skincare brand with a 170-year history rooted in personalized customer care, sought to reinvent its retail experience by providing expert skincare advice at scale. To meet the evolving needs of its customers, Kiehl's partnered with vendor UneeQ to implement an AI digital human, aiming to foster a deeper brand connection through technology.

UneeQ created Eve, an AI skincare expert and digital brand ambassador designed to interact with shoppers from in-store kiosks. Eve guides users through natural, personalized conversations to assess skin types and recommend suitable products, embodying the brand's professional and caring values. The solution was highly successful, with Eve handling over 2,000 interactions in her first two weeks. Customers praised her ease of use, and she achieved a conversion rate increase of more than five times for the brand.

Kiehl’s