Case Study: Groov improves mental health coaching engagement with UneeQ's Digital John Kirwan

Groov boosts engagement 300% with UneeQ

The customer, Groov, a mental health app, faced the challenge of providing engaging, stigma-free support to its users. They partnered with vendor UneeQ to create a digital human coach to make their science-backed methodology more accessible and human-like.

UneeQ's solution was the creation of "Digital John Kirwan," an autonomous digital human clone of the rugby legend. This AI coach, powered by UneeQ's Synanim animation engine and voice cloning, provides supportive conversations to guide users. The results included a 300% improvement in engagement rates, with 89% of users preferring the digital human over a chatbot and 9 out of 10 finding it easy to interact with.

Groov