Case Study: Deutsche Telekom boosts customer confidence and conversion with UneeQ digital humans

Deutsche Telekom boosts conversion rate 5.6x with UneeQ

Deutsche Telekom, a major telecommunications brand, faced the challenge of making complex technical products accessible to customers who often felt doubt or embarrassment when asking for help. To improve customer experience and provide personal, engaging service, they partnered with vendor UneeQ to implement AI-powered digital human assistants.

UneeQ's solution was a family of digital humans, including Selena, Max, and Mia, who serve as autonomous customer service agents. These digital humans provide 24/7 support, explain products in natural German, and guide customers to confident purchases. The results for Deutsche Telekom included a 5.6x increase in conversion rate, a 9% reduction in cart abandonment, and a high 4.2/5 overall customer rating for the emotionally connecting service.

Deutsche Telekom