Case Study: Noel Leeming enhances in-store customer engagement with UneeQ

A truly digital brand-aligned and in-store retail experience that puts the customer first

Noel Leeming, part of The Warehouse Group and one of Australasia’s biggest retail groups, wanted a more personalized and memorable in-store experience for its flagship technology and appliance store in Auckland. To meet that challenge, the company worked with UneeQ to create a more engaging retail concierge experience that could better guide and support shoppers.

UneeQ delivered Nola, a digital human kiosk assistant who greets customers, answers questions, directs them to the right area of the store, and escalates seamlessly to a human staff member when needed. The solution helped drive a 2x increase in conversion rates, a 300% increase in customer engagement, and a 9% reduction in cart abandonment rates, showing strong measurable impact for Noel Leeming.

Noel Leeming